COASTAL LIFESTYLE BRAND + WEB DESIGN STUDIO

Personality-packed branding and websites for businesses with salt in their soul.

Professionally designed websites for coastal and lifestyle businesses—without the cost, overwhelm or cookie-cutter feel of starting from scratch.

White starfish illustration on black background.

Salt + Soul Creative is rooted in a love for the coast, small businesses and the stories behind them. My mission is to create branding and websites that feel warm, personal and full of life—giving your business an online home with a little salt, a lot of soul and plenty of you.

FIND YOUR VIBE
WORK WITH ME

PICK YOUR VIBE • PICK YOUR PLATFORM • MAKE IT YOURS •

PICK YOUR VIBE • PICK YOUR PLATFORM • MAKE IT YOURS •

Pick the vibe. Make it Yours

  • Landing page and mobile screen of a coastal retail website featuring beach and ocean images, surfboards, palm trees, and tropical scenery.

    HIGH TIDE

  • Website mockup for wellness and coastal calm therapy, featuring a woman on the beach, minimal text, and calming colors.

    COASTAL CALM

  • Screenshot of a surf shop website showing surf lessons, equipment, and beach scenes.

    SWELL

  • A tablet and a smartphone displaying a beach resort website called Saltwater House, featuring ocean views, a wooden walkway to the beach, and information about the coastal stay.

    SALTWATER HOUSE

EXPLORE

GOOD DESIGN WITHOUT THE OVERWHELM

Your website, your way.

01 — Pick your vibe

Choose the Salt + Soul website design that feels most like your business. The design is your starting point—not a box you have to fit into.

02 — Pick your platform

We’ll choose the platform that works best for your business, whether you need something simple, service-based, booking-friendly or ready to sell online.

03 — Make it yours

I’ll personalize your exclusive website with your branding, photos, and words—bringing your business’s personality into every page. Styling is included

EXPLORE YOUR OPTIONS

ONE WEBSITE. ONE BUSINESS. ALL YOURS.

Find your coastal one of a kind.

Thoughtfully designed website themes for coastal businesses with personality. Each design is sold just once, then retired from the collection—ready for its next chapter with you.

  • Explore the collection and choose the design that feels like home for your business. Once it’s yours, it’s taken off the market.

  • Bring your business into the picture with your branding, photos, and words. Your exclusive theme becomes a website that feels unmistakably you.

    Includes:

    • Your chosen website design

    • Up to five customized pages

    • Your colors, fonts, photos and content added

    • Desktop and mobile optimization

    • Contact form setup

    • Basic on-page SEO

    • Two rounds of revisions

    • Final website walkthrough

    You provide: your branding, copy, photos and business information.
    I handle: the setup, styling and finishing touches.

  • Once you choose your design, it’s retired from the collection. I’ll take care of the styling and finishing touches, so you can welcome visitors into an online home that feels completely yours.

EXPLORE EXCLUSIVE THEMES
Person sitting on a light-colored couch holding a coffee mug while looking at an open laptop.
A woman with curly brown hair sitting on a white couch, holding a green ceramic mug, smiling, with plants and a white wall in the background.

Good design shouldn’t feel out of reach.

THE HEART BEHIND SALT + SOUL

Hi, I’m Sam—the Florida-based designer behind Salt + Soul Creative.

I created Salt + Soul for small-business owners with big ideas, plenty of personality and no desire to spend thousands just to have a website they’re proud to share.

My approach is simple: start with a thoughtfully designed foundation, skip the unnecessary overwhelm, and create something that feels completely at home with your business.

Because professional doesn’t have to mean boring—and affordable doesn’t have to mean cookie-cutter.

A little salt. A lot of soul.

And a website that finally feels like you.

FLORIDA-BASED • SMALL-BUSINESS FOCUSED • ONE-ON-ONE SUPPORT

MEET SAM

Your website may not need a rebuild. It may just need a refresh.

ALREADY HAVE A WEBSITE?

Your business has evolved—but your website might still be stuck in an earlier version of it.

The Salt + Soul One Day Website Refresh is for small-business owners who already have a functioning website but want it to feel more polished, cohesive and aligned with where their business is now.

I’ll refresh the key pages, improve the visual flow, clean up the mobile experience and give your existing site some much-needed personality—without rebuilding everything from scratch.

Same website. Fresh energy.

A whole lot more you.

BEFORE

AFTER

Before and after images of a photographer's website redesign. The initial version features a sunset at the beach and a woman walking outdoors. The revised version has a lighter background, additional project images, and a cleaner layout.

Perfect for websites that feel:

  • Outdated or inconsistent

  • Difficult to navigate

  • Disconnected from your current brand

  • Unpolished on mobile

  • Almost right—but not quite there

EXPLORE THE WEBSITE REFRESH

Your business already has the soul.

Let’s give it a website to match.

LET’S MAKE IT YOURS.